Posted: 2/5/25

Ronald McDonald House Charities of Alabama
Communications Manager

Overview: The Communications Manager helps to execute the organization’s communications plans, as well as implement the social media strategy with the goal of developing awareness, increasing engagement, generating website traffic and encouraging donations. S/he works closely with all staff members and volunteers to communicate to constituents the mission of our organization and the assistance needed to support our programs.

Reports to:  Director of Marketing and Communications

Status:  Full time; Exempt

Essential Duties and Responsibilities: 

  • Collaborates with Director of Marketing & Communications and Database Manager on marketing/communications projects to support the mission of the Ronald McDonald House Charities of Alabama, including but not limited to Red Shoe Run, Heart of the House Gala, Giving Tuesday, Golf tournament, Annual Appeal solicitations, PR campaigns, social media campaigns, newsletters, etc.
  • Along with the Director of Marketing & Communications, upholds organization’s brand image and serves as guide for brand voice in all content and production, including but not limited to: print, digital, video, website, social media, logo usage. Helps ensure that all internal/external communications are accurate and consistent.
  • Implements the organization’s social media strategy by expanding its presence and increasing visibility, awareness and traffic across all social and online platforms including Facebook, X, YouTube, Instagram, TikTok, etc., as appropriate.
  • Supports the grants program by providing copywriting, messaging, and supporting materials.
  • Monitors social media channels to connect with and engage constituents and prospective donors.
  • Monitors analytics and maintains reports that measure the effectiveness of communications, campaigns and social media activities. May be done in conjunction with other staff members.
  • Develop an in-depth understanding of current trends, best practices and emerging technologies in the social media and digital space and apply that knowledge to the cultivation of relationships toward the goal of fundraising. Proposes new ideas for better communication management and profitability.
  • Maintains and updates the organization’s website with event announcements, photos, news articles, newsletters, contact listings, press releases, etc.
  • Directs and/or executes photography and video responsibilities for various events.
  • Assists Director of Marketing & Communications with marketing including print material, press releases, and arranging TV appearances as needed.
  • Works with Graphic Designer and Events and Communications Coordinator to oversee projects related to communications.
  • Attends in-House family activities, public speaking events, fundraising events and third-party events as necessary.
  • Manages training of and projects assigned to Marketing Intern.
  • Manages the direct mail marketing vendor relationship and calendar coordination.
  • Other duties as assigned.

Other Responsibilities:

  • Perform other duties incidental to the work outlined in this position description.
  • Contribute to RMHCA team efforts by maintaining positive, supportive, and flexible working relationships with fellow staff and volunteers in our mutual pursuit of providing comfort and care to families of seriously ill or injured children being served by our facility.
  • Commit to the Core Values of the RMHCA Team including dedication to the mission, self-motivation, initiative, innovation, collaboration, flexibility, empathy and compassion.

Qualifications, skills and abilities required: Creative, energetic, highly organized and detail-oriented individual with Bachelor’s degree. Related experience preferred, marketing & sales acumen.

  • Experience with nonprofit or health/human service organizations including fundraising and/or branding campaigns
  • Excellent interpersonal skills with the ability to relate to people of diverse backgrounds and clearly communicate orally, in writing and through visual media
  • Proficiency with standard Microsoft Office software packages and Adobe Creative Suite (especially familiarity with InDesign and Photoshop)
  • Knowledge and understanding of social media platforms and their strategic use
  • Experience developing effective messaging and sharing stories/content across various channels
  • Excellent written and oral communication skills
  • Previous experience with website content management systems and email marketing systems
  • Photography and video skills
  • Demonstrated problem-solving and decision-making skills
  • Strong organizational skills with the ability to handle multiple and diverse tasks
  • Dependable, excellent judgment and demonstrated ability to operate in flexible, team-oriented environment

How to Apply
Applicants should submit cover letter, resume and a writing sample to Kate Smith, Chief Development Officer. Other collateral/portfolio material may also be submitted if applicable.

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